Jonaki Guha
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Care For Healing

Care For Healing is an independent certification for clothing to deem them 100% pure and safe to wear for recovering cancer patients. The label is designed in such a manner so as to inform the customer about it’s content and practices with the idea that the consumer know what he or she is buying into.

An in-store manual in meant to inform the customer about the Care For Healing certification and what it encompasses.

This campaign also serves as a marketing campaign with ads, posters and guerilla marketing used to convey the message and main goal for the brand. For a more detailed analysis visit: https://www.behance.net/gallery/58736343/Care-For-Healing

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